A global audience approaching 120 million will watch the greatest show on turf become the greatest show on earth on Sunday when Super Bowl LVIII is held in Las Vegas.
What better stage for America’s finest talents to showcase their remarkable abilities and dominate headlines around the world amid unparalleled glitz and glamour as sport and entertainment combine to devastating effect?
As soon as Taylor Swift finishes a show in Japan she will make a 13-hour flight to Nevada to cheer on boyfriend Travis Kelce as the Kansas City Chiefs attempt to beat the San Francisco 49ers in the big hoopla for the second time in five seasons.
Tuesday’s call for odds on the NFL powerhouse proposing to the Princess of Pop after the Chiefs lift the Vince Lombardi Trophy has been answered by Sky Bet, who have priced the scenario at 25/1.
Before that R&B giant Usher stars in the half-time show and is 11/8 with the same firm to kick things off with his hit song OMG, while it’s evens with Sky Bet Justin Bieber makes a guest appearance with his long-term friend and mentor.
Other fun bets include the Gatorade drink dumped on the winning coach being purple, matching the colour of the Super Bowl logo, and that’s 7/2 with Sky Bet, Betfair and Paddy Power.
Oh yeah, the actual game itself. Well, we’re sitting pretty having flagged up each-way tips on the Chiefs at 6/1 and the 49ers at 10/1 at the start of the regular season.
But anyone wanting to join the party should back Kansas City at 23/20 with StarSports as they stop the 49ers striking gold in Vegas and become the first team since the New England Patriots in 2003 and 2004 to be crowned champions in successive seasons.
They overwhelmed high-calibre opposition in the form of the Miami Dolphins, Buffalo Bills and Baltimore Ravens to reach the blue-riband decider while San Francisco received a bye and were then rather fortunate to find a way past the Green Bay Packers and Detroit Lions.
Elite quarterback Patrick Mahomes will edge closer to becoming the G.O.A.T by leading the Chiefs to victory and is 6/4 with Betfred to be named the Super Bowl MVP for a third time.
The final score will be 24-17 to Kansas which is 150/1 with Sky Bet – just the odds you want from a showcase event at the spiritual home of the roulette wheel, slot machine and craps table.
• World champion Luke Humphries is 11/4 with William Hill and Betway to beat Peter Wright by over 4.5 legs and Michael Smith is a general 11/10 to beat Gerwyn Price outright in their opening round of matches as the Premier League Darts moves to Berlin for some further Thursday night fun.
• England won’t let Wales off the hook at Twickenham on Saturday the way Scotland did in Cardiff last weekend, but back the Dragons at evens with bet365 and Betfair to win with a 12-point start in their handicap markets.