The Real Madrid star has blossomed into one of the finest talents in the game since his move to the Spanish capital last year in a deal which could eventually rise to around £113m.
Bellingham’s stunning performances, which has seen the Birmingham City academy graduate score 18 goals for Carlo Ancelotti’s men this season, have elevated his profile off the pitch astronomically.
And Adidas now look set to capitalise on Bellingham’s meteoric rise, with Footy Headlines reporting that the company are set to make his now infamous goal celebration the main graphic of a signature logo.
The 20 year-old is already an elite ambassador for the Predator 24 boots, and his open-arms celebration is expected to be the main graphic when when the shoes are released later this year.
Bellingham’s celebration has proven to be a huge hit with the club’s fanbase, with supporters cutting short their jubilation to mimic the gesture whenever the midfielder performs it himself.
The celebration is not universally loved, however, with one particular flashpoint coming when Bellingham was jeered by Athletic Club fans when he performed it after scoring on his debut back in August.
Athletic veteran Iker Muniain even confronted him before the restart to voice his displeasure at Bellingham’s actions.
The trademark can be traced back to the very beginning of Bellingham’s journey in first team football, with the celebration first wheeled out after he scored his second Birmingham goal in a Championship game against Charlton in August 2019.
Unsurprisingly, Adidas are not the only high-profile global brand linked to the Three Lions star, whose profile is set to grow even further when he represents the country at this summer’s Euro 2024.
Bellingham is also being eyed by Louis Vuitton for a multi-million-pound endorsement, according to the Daily Mail.
The luxury French fashion house only collaborate with sporting icons, with the likes of Lionel Messi, Cristiano Ronaldo, Pele and Diego Maradona all having worked with the brand in the past.
Bellingham, who was awarded the Kopa Trophy in October, attended the Ballon d’Or ceremony in a Louis Vuitton suit complete with flared up trousers.
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